Culturematic / Grant McCracken

Boston, US: Harvard Business Review Press, 2012. 291 p.

A Culturematic is a little machine for making culture. It’s an ingenuity engine. the Culturematic acts as a probe into the often-alien world of contemporary culture, to test the atmosphere, to see what life it can sustain, to see who responds and how.. This is evolutionary strategy, iterative innovation, and rapid prototyping all at once. Culturematics are fast, cheap, and out of control.. They are the perfect antidote to a world where we cannot guess what’s coming next. In Culturematic, anthropologist Grant McCracken describes these little machines and helps the reader master them. This book will inspire new innovation and creativity.

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